Recently we saw Ford and GM both offer super discounts on their cars and SUVs as sales were down and the Japanese imports had gained ground on them. Ford announced massive layoffs and GM also hinted at closing some plants. In the past five years we have seen much discounting in the form of incentives, zero-zero financing, rebates and now these companies are both offering the same discounts that they give to their employees to the general public. It is almost as if no one heeded the warnings of the increased fuel prices and Deming Era all over again. To fully understand this cycle and competition between Domestic and Foreign Automakers I would like to recommend a book to you.

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